12 weeks 2023
An industry led project with female-first technology company Elvie.
The goal of the brief was to improve the outcome of the national cervical screening process whilst adhering to Elvie’s brand identity and interests. The number of women attending their cervical screening tests in the UK are dropping every year and those most affected are young women (aged 25-29) from ethnic minority groups. My research concluded that the stigmatisation and shame surrounding female sexual health as one of the main reasons for skipping the smear. The campaign I designed strives to open up the conversation around female health and debunk myths around HPV.
Elin johansson 