12 weeks 2023
An industry led project with FemTech company Elvie.
Brief: design a product or experience that would improve the outcome of the national cervical screening process whilst adhering to Elvie’s brand identity and interests.
Through user research and user journey mapping I concluded the stigmatisation of female sexual health and bad education as the main reasons for women declining their cervical screening. Since Elvie is know for putting on huge and sometimes controversial campaigns highlighting women’s health issues I designed an installation consisting of a huge uterus.
Elin johansson 